Traditional SEO is the baseline. GEO (Generative Engine Optimization for ChatGPT, Perplexity, Claude search) is the new opportunity. Long-form content is what ranks in both. We do all three with the same team.
Technical SEO
The unglamorous foundation. Audit, fix, monitor. The work that compounds.
- Full technical audits (canonicals, schema, indexability)
- Core Web Vitals + PageSpeed remediation
- Sitemap + robots + crawl budget tuning
- Migration / replatform without losing rankings
GEO — Generative Engine Optimization
Optimization for AI search surfaces (ChatGPT, Perplexity, Claude search, Grok). First-mover keyword opportunity — most agencies aren't doing this yet.
- Optimization for AI citation surfaces
- Structured data + schema for LLM ingestion
- Content patterns AI engines prefer
- Tracking + attribution for AI-driven traffic
Long-form content articles
Real articles in real voice. Written from interviews with you, not extruded from a prompt. SEO-targeted but reads like a person wrote it.
- Founder-voice technical posts (we have a process)
- Long-form pillar articles + supporting cluster
- Interview-based content workflow
- Editorial calendar + monthly cadence
Analytics + attribution
GA4 + Search Console + Google Ads + Meta wired to a single dashboard. We track every touchpoint, attribute every conversion, report monthly.
- GA4 instrumentation + custom events
- Search Console position tracking
- Google Ads + Meta Ads spend tracking
- Monthly narrative report (numbers + interpretation)