Projects & case studies

Real engagements, real outcomes.

Anchor case study + anonymized examples of typical engagements. Some clients let us name them, most don't — both kinds documented here so you can see what the embedded engineering firm model looks like in practice.

Three years embedded with one anchor client.

Our longest engagement. Multiple service lines running in parallel, continuous evolution as the business grew. The clearest demonstration of what "we run a piece of your operation" looks like over time.

3-year embedded engagement · Premium spa group

WorldSpa — SEO + content + AI video + Stripe + ongoing engineering

Started with technical SEO + content articles. Evolved into AI video pipeline for social cadence, custom Stripe + dynamic pricing integration across 30+ services, ongoing engineering support. Three years on, the engagement continues with the same team across the same scope.

Read full case study

Where the engineering firm model lands.

Examples we can describe but not name. Different shapes, different stages, same embedded model.

Digital agency · 15 people

Fractional CTO + dev capacity

Marketing agency without in-house engineering. We handle production support, evolve internal tools quarterly, advise on hiring and tooling. CTO function without the full-time hire.

Fractional CTO · Software · Operations
B2B SaaS · founder-led

MVP to first 100 users

Founder with validated idea, no engineering team. Built MVP in 6 weeks, shipped to TestFlight, iterated based on user feedback. Migrated from MVP stack to production stack at 80 paying users.

Software · Operations
B2B SaaS · post-Series-A

GEO landing pages for AI search

SaaS targeting AI-search queries on ChatGPT/Perplexity. Built GEO-optimized landing pages with structured data, schema, Q&A patterns. AI search traffic doubled in 90 days.

SEO & Content
Premium services SMB

30 reels per quarter at scale

Wellness business needed steady social cadence. Extracted footage from monthly photo shoots, ran reelify pipeline, delivered 30 publish-ready reels per quarter for Instagram + TikTok.

Creative Production
Founder-led content brand

Podcast → reel pipeline

Founder records weekly podcast. We edit to YouTube long-form, extract 5–7 reels per episode, deliver social-ready shorts within 48 hours. Single source becomes ~80 short-form pieces per quarter.

Creative Production
Digital agency · 12+ accounts

Internal client dashboard

Agency needed a dashboard pulling GA4 + Google Ads + Search Console for 12+ client accounts. Built with Next.js + Supabase. Replaced 4 spreadsheets and one Looker workspace.

Software · AI Infra

Want this kind of engagement for your business?

15 minutes with the founder. We'll talk about your operation, the shape of work that fits, and what an embedded engagement would look like.

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