World Spa
Brooklyn's 50,000 sq ft flagship wellness destination. Full digital stack — WordPress site, iOS app, Android app, AI concierge, payment integration, SEO and weekly content. Embedded as their technical partner since 2023.
Open worldspa.comProjects & case studies
Real engagements, real outcomes.
Anchor case study + anonymized examples of typical engagements. Some clients let us name them, most don't — both kinds documented here so you can see what the embedded engineering firm model looks like in practice.
Anchor case study
Three years embedded with one anchor client.
Our longest engagement. Multiple service lines running in parallel, continuous evolution as the business grew. The clearest demonstration of what "we run a piece of your operation" looks like over time.
3-year embedded engagement · Premium spa group
WorldSpa — SEO + content + AI video + Stripe + ongoing engineering
Started with technical SEO + content articles. Evolved into AI video pipeline for social cadence, custom Stripe + dynamic pricing integration across 30+ services, ongoing engineering support. Three years on, the engagement continues with the same team across the same scope.
Read full case studySelected named work
Clients we can name.
Live previews of recent engagements. Click any preview to expand it in place — or open the full site in a new tab.
NYC By Yacht
Manhattan yacht and boat rental marketplace. Started SEO from zero impressions in March 2026 — ranking with clicks by month two.
Open nycbyyacht.comABC Preschool NY
Brooklyn preschool with a tone-perfect website — warm, parent-friendly, functional. Online enrollment flow, location info, virtual tour gallery.
Open abcpreschoolny.comParadise Flower Shop
Brooklyn florist e-commerce. Same-day delivery booking, occasion-based bouquet catalog, Stripe checkout, custom order intake.
Open paradiseflowershop.comBK Developers
Brooklyn real estate developer. Project portfolio site — listings, floor plans, contact intake. Built for trust at a price-point that closes deals.
Open bkdevelopers.comAnonymized engagements
Where the engineering firm model lands.
Examples we can describe but not name. Different shapes, different stages, same embedded model.
Digital agency · 15 people
Fractional CTO + dev capacity
Marketing agency without in-house engineering. We handle production support, evolve internal tools quarterly, advise on hiring and tooling. CTO function without the full-time hire.
Fractional CTO · Software · Operations
B2B SaaS · founder-led
MVP to first 100 users
Founder with validated idea, no engineering team. Built MVP in 6 weeks, shipped to TestFlight, iterated based on user feedback. Migrated from MVP stack to production stack at 80 paying users.
Software · Operations
B2B SaaS · post-Series-A
GEO landing pages for AI search
SaaS targeting AI-search queries on ChatGPT/Perplexity. Built GEO-optimized landing pages with structured data, schema, Q&A patterns. AI search traffic doubled in 90 days.
SEO & Content
Premium services SMB
30 reels per quarter at scale
Wellness business needed steady social cadence. Extracted footage from monthly photo shoots, ran reelify pipeline, delivered 30 publish-ready reels per quarter for Instagram + TikTok.
Creative Production
Founder-led content brand
Podcast → reel pipeline
Founder records weekly podcast. We edit to YouTube long-form, extract 5–7 reels per episode, deliver social-ready shorts within 48 hours. Single source becomes ~80 short-form pieces per quarter.
Creative Production
Digital agency · 12+ accounts
Internal client dashboard
Agency needed a dashboard pulling GA4 + Google Ads + Search Console for 12+ client accounts. Built with Next.js + Supabase. Replaced 4 spreadsheets and one Looker workspace.
Software · AI Infra