Year 1 · Foundation
SEO & Content
Technical SEO audit + remediation. Content strategy + monthly long-form articles in the brand voice. Search Console monitoring. The slow-compounding work that pays off year 2 and after.
Anchor case study · 3-year engagement
WorldSpa — premium spa group, embedded across five service lines.
Our longest-running engagement and the clearest demonstration of the engineering firm model: SEO foundation built first, evolved into content articles, AI video pipeline, custom Stripe + dynamic pricing integration, and ongoing engineering as the operation grew. Same team, three years, continuous evolution.
Case study expanding
Full long-form case study being prepared
This page is a brief overview while the long-form deep-dive is being written. The full version will include the deliverables timeline, year-over-year growth metrics, the specific architectural decisions we made, and reflections from three years of embedded work. Check back, or book a call for a walkthrough.
Engagement scope
Five service lines, evolved over three years.
The engagement started small (technical SEO + 4 articles per month) and grew as the relationship matured. Each service line was added when WorldSpa needed it, not pitched preemptively.
Year 1–2 · Custom integration
Software Development
Custom Stripe integration with vendor API for dynamic pricing across 30+ services. Admin dashboard for ops team. Webhook reliability + idempotent retries. Production-grade billing infrastructure.
Year 2 · Content scale
Creative Production
AI video pipeline (Anton-style narrated reels) for Instagram + TikTok cadence. 30+ reels per quarter from monthly photo shoots. Brand-consistent across volume runs.
Year 2–3 · Search expansion
SEO + GEO
Traditional SEO maintained + GEO experiments for AI search surfaces (ChatGPT, Perplexity). Google Ads + Meta Ads attribution wired to a single dashboard.
All 3 years
Operations Partner
On-call engineering, dev sprint capacity, fractional CTO advisory. The base of the relationship — every other service line plugs into this team.
Year 3 · AI capability
AI Infrastructure (in development)
Custom AI agent for ops team — reads vendor emails, surfaces booking anomalies, drafts responses. Built on the same SAE4U Agent platform we open sourced. Currently in pilot.
Why this engagement matters for the firm
WorldSpa is the proof that the embedded model works.
Three years of continuous engagement at a single client demonstrates what most agency engagements never reach: real institutional memory, evolutionary work that builds on itself, and a team that defends the system as it scales. WorldSpa is grandfathered on legacy a-la-carte pricing — they're our anchor client, not our pricing testbed. New engagements enter at the $10–15K/mo retainer model documented on the homepage.